Came across a lovely little article in design week about one of my favourite subjects (hum), SEO.
Since I have spent a bit of time navigating this mine field without feeling that I've ever truely learnt anything i figured this would be worth a read.
Amongst all the usual advice, keyword density, etc, was the suggestion validate your code. OK, so there's one I haven't done before. Having recently re-designed our companies website (www.potn.com) I knew that our code was in a pretty good state and therefore validating shouldn't be too bad. But would it be worth it?
According to this article W3C Compliance and SEO it would definately help because Google loves good websites. However, many argue the only reason it works is because validated code has a higher content to code ratio.
Either way we've nearly got the code validated on our homepage, just a couple of issue with our adserver program generating depricated html code (border tag anyone). Not sure if we'll be able to validate the whole site but Rome wasn't built in a day.
I'll post again when we're a top ranking website in Google!
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