Rob's Design, Marketing & Web Waffle

Internal linking

2007-07-18T05:49:00.000-07:00

Interesting article on tweeking an internal linking structure to spread out the pagerank to your deeper pages.

Gave a link to Strongest Subpages Tool which gave out some interesting results about how many people are linking to your pages.

Flickr on your homepage

2007-06-15T09:04:00.000-07:00

Came across a real nice feature on the Cinematic Orchestra's website. Photos uploaded to Flickr with the tag cinematicorchestra appear on their homepage. Brilliant.

So figured i'd get the pictures i took at their gig with my phone and get them on my flickr account. No less the 2 minutes later there they were on the cinematic's homepage. Kick ass.

Now i need to find a way i can use this on one of my websites!

Validate your code for SEO satisfaction

2007-06-07T05:59:00.000-07:00

Came across a lovely little article in design week about one of my favourite subjects (hum), SEO.
Since I have spent a bit of time navigating this mine field without feeling that I've ever truely learnt anything i figured this would be worth a read.

Amongst all the usual advice, keyword density, etc, was the suggestion validate your code. OK, so there's one I haven't done before. Having recently re-designed our companies website (www.potn.com) I knew that our code was in a pretty good state and therefore validating shouldn't be too bad. But would it be worth it?

According to this article W3C Compliance and SEO it would definately help because Google loves good websites. However, many argue the only reason it works is because validated code has a higher content to code ratio.

Either way we've nearly got the code validated on our homepage, just a couple of issue with our adserver program generating depricated html code (border tag anyone). Not sure if we'll be able to validate the whole site but Rome wasn't built in a day.

I'll post again when we're a top ranking website in Google!